'Celebrate the Tillies' Patriotic Lamb Loin Sale - 20%!

We have an excess of lamb loins so it's time for a sale! Save on lamb cutlets, racks, crumbed cutlets, loin roasts, loin chops and backstraps.

Now, we all know there's absolutely no link between the Matildas and lamb loins so this is a shameless bid for your attention.

But these are the two most exciting things we can think of right now so we're throwing them in together to tug at your taste buds, hip pocket and patriotic heart strings. Also, 20% off is a good deal!
Tuck into the sale now!

SO, WHY ARE WE HAVING A LAMB LOIN SALE? 

As one of a handful of local Whole Animal Butcheries, we occasionally face the problem of having either too much of a cut or not enough.

This is because the whole animal yields a finite amount of any particular section (two shoulders, two legs, four shanks, one fillet, one tail, two cheeks etc.) and if we sell lots of one particular part and less of another, we end up with an imbalance.  In winter, everyone wants the roasting, braising cuts and in summer, it's all quick cooking and barbecue.

So sometimes, despite 17 years' experience doing the whole animal juggle, we find ourselves with an excess of one part or another and that's when we holler for your help.

Regular butchers don't have this problem because they judiciously only buy boxes of the cuts they know they can sell at any given time or season. This makes better business sense and avoids the challenge of having to find customers or productive uses for every single part of the whole animal. But the convenience comes with unacceptable trade-offs.

By only buying sections of animals, off the bone, in boxes, these butchers forego the direct relationship with the farmer, they don't develop the skills required to break and handle whole animals and they never have the full range of cuts available from a whole animal. Nor are they able to provide important feedback about the quality and conditions of the carcasses to the farmer, who usually last saw her animals heading out the farm gate in a truck.

The complexity of Whole Animal Butchery is challenging, but even on the difficult days we wouldn't swap it for the dull anonymity of a boxed meat business. 

There's a chapter on Whole Animal Butchery in our book, The Ethical Omnivore, if you'd like to know more... 

Right, off you go, tuck into the sale now!